| I’m a B2B Technology Copywriter working in Direct Response, Internet and Viral Marketing. I run a company called B2B-TechCopy, which is, “committed to providing persuasion artistry for B2B technology marketing communications.”
I follow the advise I freely give other small businesses and consult the following resources for optimizing business success (whenever needed): But I can do more than write ad copy for technology companies. Perhaps you need: Expertise | Expertise in viral marketing |
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Help with SEO |
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Setting up websites in WordPress |
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Getting an Internet marketing program off the ground. |
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Help with PHP and MySQL |
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Writing company blog posts |
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Analyzing web analytics (a graduate degree in psychology and six sigma black belt helps) |
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Setting up Twitter, Linkedin, or FaceBook pages and content |
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Just writing some good B2C, Internet marketing copy. |
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Working with me: Let’s talk about working with me. Both sides (client and service provider) can get fees (i.e. low, medium, and high) from the current edition of Writer’s Market, which is available at your local, U.S. public library. Look at the section, “How much should I charge?” Rather than quote an hourly rate, I prefer to define a project rate. But to do that, I need to scope out the project. This is where I utilize my skills, as a former Motorola project manager. Here’s what I bring to the table and what you pay for: - 13 years of marketing experience, running my own IT consulting firm
- Over 20 years of technology expertise, working for major fortune 500 firms – like Motorola, Allstate, United Airlines, and Discover Card.
- Writing experience – over 20 years, both in the corporate and academic worlds.
- Insight into the target audience, from an M.S. in psychology (from the oldest U.S. private military college) and 5 years of volunteer experience, working under the DuPage Country Mental Health department.
- Research capacity, as a former Motorola black belt in statistical Six Sigma (where I conducted Six Sigma projects).
- Web expertise - for seven years, I helped build, support, and host websites for Motorola engineers.
- Project management expertise, as previously defined.
Here’s what I ask in return: - Help define with me the project scope. This would include a central corporate contact to coordinate project milestones and project participants - at the company side.
- Help define the deliverable. This would be the final product, with two rounds of revisions.
- Help define the creative brief.
I’m also certified. I feel these certifications are invaluable to better serve business.
Certifications | Web CEO certified me as an Professional Internet Marketer |
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HubSpot certified me as an Inbound Marketing Professional |
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Norwich University (the United States oldest, private military college), certified me as a graduate psychology professional |
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Motorola (whom I worked for) certified me as a Six-Sigma Blackbelt |
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The College of Dupage certifed me in creative writing, with its Associates degree |
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Aurora University certified me as a mathematician, with its Bachelor of Mathematics |
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Dale Carnegie Institute certified me as a Sales and Marketing Motivation Professional |
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ESI International (backed with George Washington University accreditation), certified me as a Project Management Professional |
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American Writers and Artists Institute certified me as knowledgeable of copywritng, with completion of their Accelerated, Masters and B2B copywriting programs ... complimented by a long-term membership in Ben Hart's (direct response marketer and copywriter) inner circle. |
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Has anyone defined copywriting for you? Legendary copywriter John Kennedy called it "salesmanship in print." Wiki calls it "the use of words to promote a person, business, opinion, or idea." I say it's being a "persuasion artist for marketing communications." You seek somone for "polished" marketing writing. Complete Project Approach I have graphic designers, web designers, web developers, and other copywriters - both locally and internationally - I can partner with. Let's summarize in a simple equation: Your Marketing Success (I.E. - White Papers, Case Studies, etc.) = Experience with Software Technology in major firms + Sales and Marketing Experience running an IT firm + Creative writing experience + Knowledge of Inbound and Direct Response Marketing Randy Kemp |